I thought that once Fairtrade Fortnight had come to a close there may be a dip in interest around all things Fairtrade. But if the press is anything to go by, it seems not. In fact, it seems that Fairtrade is flying right now.

And I’ve just read that the Lake District’s going to get all Fairtrade on us … Wow. The first National Park in the UK with the status. Visitors need not despair, they’ll only see a five pence rise on their purchase of tea and coffee, and that’s surely not going to tighten the purse strings …

But the big fact. Sales of Fairtrade products have been seen to rise by 40% in 2010. How awesome is that? I’m very proud of my nation.